Friday, 3 July 2015

Canto VII - The Shady Vale of the Bookjackers...


“Bookjacking” is a term that most people will never have heard of, and that’s okay because it’s a very recent phenomenon. Most people however, who have an interest in books or who have bought books online, will have encountered them.

To begin with, I’m not talking about single-entity online booksellers such as the Book Depository or any particular bookshop’s purpose-built website; I’m talking about those web-based gathering houses which take everybody’s online presence and shows you who’s got the book you want for the price you’re willing to pay – places like ABEBooks, or Amazon, or Alibris, or AddAll, or Books & Collectibles. In and of themselves, these providers aren’t shady operators, but it’s at their sites that the bookjackers – like nasty little burrowing parasites – have made their home.

Bookjackers in short are online scammers. Here’s how it works. Say ABE has a book listed by a bookseller for $25 and this book is the only one listed at that site. The Bookjacker’s software identifies this title and then posts it, at a greatly inflated price – say, $80 to $100 – at Amazon or one of the other gathering sites. Soon other bookjackers follow suit, and suddenly a $25 book is being sold for stupid amounts of money at multiple sites. When an unknowing punter takes the bait, the ‘jacker buys the book from the original lister and forwards it on (maybe!) while pocketing the difference. Recent times have seen print-on-demand titles for $30 being re-sold for over a million dollars, simply because the ‘jacking process is automated and gets a little buggy when not monitored by human agents.

How do you spot a bookjacker? Shop around. If a book looks a little iffy wherever you find it, look on another site and see what it’s doing there. Look out for generic descriptions – “may have a dustwrapper if originally issued with one”, “may have minor wear and scratches”, “hundreds of satisfied customers!” – these encouraging pseudo-endorsements are designed to suck you in. To be really sure, contact the bookseller – the main benefit of these gathering sites is that they allow you to gain direct access the retailer so that you can ask about your purchase: no bookjacker is going to want to get chummy over a book that they don’t actually own.

The final check is the price. If the book you want can be found at another site with a price tag at least 50% lower than anywhere else, you’ve probably found the poor little tome that’s been ‘jacked.

Be assured that the big websites are doing what they can to identify and purge the thieves. In the meantime, many solo operators are banding together to “name and shame” the troublemakers. Here’s a list that’s a work in progress (and probably going to get much longer):

academic_book_guy
ADONAI BOOKS
amctj
anstinbooks
Any Book
BookGroveMedia
Book Deals
Book Smart
Booked Again
Books_Care
BookSleuth
BRILANTI BOOKS
Brooke Books
Castle Rock
Cloud 9 Books 
Colibris
CONTINENTAL MEDIA & BEYOND
Crashing Rocks
DailyDeal USA
East West Academic Books
elitedigital
Ergodebooks
ExtremelyReliable
fast-track-books
FishandSave
forest_of_wisdom
GlassFrogBooks
HPB - Blue
HPB - Diamond
HPB - Ruby  
International Books
jason_kurt
joypros
kime_enterprises
KingsRidgeMedia
lana's Shop
lance books
Lost Books
metropole_press
Migna Book Store
Murray Media
MyGrandmasGoodies
myrockland
nearfine-us
NOHINSA BOOKS
nuggetbooks33
OTTAPLACKAL BOOKS
Park Place Products
planet_books
profnath
Quality7
relationship
shopbychoice
soundtrack
southlandplace
Summit Read
technobookshop
the_book_community
thebookgrove
TOTAL BOOKS
TSCBOOKS
Vault Media
UCAEDU70
US_Bookseller
Vault Media
Woody's Books
worldreaders
Wisepenny Books

And rest assured that, if this is going on with booksellers, it’s happening with places like E-Bay and Etsy and with other types of collectibles like vinyl records and DVDs. Teh Interwebz can be a wonderful place; just remember that there are a lot of dickheads out there...


1 comment:

  1. Brilanti Books, bookjackers extraordinaire...

    ReplyDelete